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One of the greatest strengths of Barra that helped her influence organizational culture is the fact that she was an insider for more than 30 years (Day). The strategic leaders in the General Motors should are vested with the responsibility of creating the organizational characteristics that encourage and reward collective effort. Barra’s decision to remove former complex rules regarding the dress code at first resulted in backlash, through which she was able to help managers understand that their role was to lead the employees and not to count on the CEO every time any minor issue emerged (Dress Code). On the other hand, accountability links outcomes and consequences to General Motors’ human resources, thereby facilitating problem-solving processes. It has enhanced cooperation and efficient decision making. The ability of the current CEO of GM to handle a crisis is phenomenal as she decided not to engage in a defensive or denying position but speak clearly, addressing issues and accepting personal and organizational responsibility for them (Bumpy Ride; Testify). Copyright © 2021 - IvyPanda is a trading name of Edustream For example, responsibility motivates GM workers to take necessary action to address problems they encounter on the job. Thus, the organizational culture supports value creation in General Motors’ human resources and related processes. General Motors - Read online for free. This feature of the corporate culture addresses employees’ morale issues and their concerns regarding their careers. The associations between ethical organizational culture, burnout, and engagement: A multilevel study. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. The organizational culture is the most fundamental characteristic as it enables the organization to cope well with its environment. An Analysis of the Organizational Behavior of General Motors. ensure the integrity of our platform while keeping your private information safe. According to Pammer (2015), GM’s culture was identified as the main culprit in the part-defect saga. Such agility is expected to support the company’s efforts to improve overall business performance, especially in the face of internal problems and rising competition with firms like Toyota and Ford (Read: Ford Motor Company’s Organizational Culture). Need a custom Case Study sample written from scratch by Technologies LLC, a company registered in Wyoming, USA. At GM, we celebrate unique perspectives propelled by diversity and champion innovative ideas. Her experience in holding different positions, from a manager of a plant to an HR director, supported her strive for transparency as she was aware of inner issues that were not resolved at GM for years. By 2014, the government's bailout of GM was complete. The company aims for continuous improvement through this characteristic of the organizational culture. Barra’s decision to focus on separate markets and countries seems to be more reasonable, considering the recent crisis and former bankruptcy of the company. In this way, General Motors’ workforce remains adequate in developing solutions to emerging challenges that require new skills and abilities from employees. The company’s cultural characteristics are significant contributors to the success of reforms aiming to improve industry position. For example, the company maintains human resource programs that develop talent and skills among workers. She asked engineers to visit a store and see the products as customers see them (Barra CEO). General Motors can boost employee support for innovation through this additional characteristic in its corporate culture. The corporate culture also encourages alignment between the company and its business partners. Another advantage of General Motors’ corporate culture is that it facilitates innovation. Barra was able to teach employees to view the product from a new perspective. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Positive relationships are valued in General Motors’ human resources. Guiso, L., Sapienza, P., & Zingales, L. (2015). IvyPanda, 6 Oct. 2020, ivypanda.com/essays/general-motors-company-organizational-culture-and-strengths/. October 6, 2020. https://ivypanda.com/essays/general-motors-company-organizational-culture-and-strengths/. However, a disadvantage is that General Motors’ corporate culture does not put emphasis on going beyond typical paths of innovation. This resulted to the outgrowths and continuous re-organizational design. The organizational culture is the most fundamental characteristic as it enables the organization to cope well with its environment. General Motors Company: Organizational Culture and Strengths. For example, technological advancement is necessary for the company to improve its current industry position, considering the rapid technological innovation among other automotive firms. Organizational Structure Of General Motors 877 Words | 4 Pages. The database is updated daily, so anyone can easily find a relevant essay example. You are free to use it for research and reference purposes in order to write your own paper; however, you must. The company’s reform efforts view the corporate culture as a contributor to success. Organizational culture is also seen from insiders AND outsiders. The two are very much intertwined. Organizational Change at GM Like several other companies she has decided and maintained the … For example, General Motors operations in Europe are grouped as one segment. Speed is essential in addressing opportunities and threats relevant to GM and the automotive industry environment (Read: PESTEL/PESTLE Analysis of General Motors Company). In Spring 2010, New United Motor Manufacturing Inc., the famed joint venture experiment by Toyota Motor Corp. and General Motors Co., will close its doors. IvyPanda. October 6, 2020. https://ivypanda.com/essays/general-motors-company-organizational-culture-and-strengths/. General Motors Company has an organizational culture of agility. abcd. Our latest Diversity & Inclusion Report shows how we’re attracting, retaining, and encouraging employees of all backgrounds to drive results. Hartnell, C. A., Kinicki, A. J., Lambert, L. S., Fugate, M., & Doyle Corner, P. (2016). If consumers pay close attention, they can tell the type of culture that a company has created and unfortunately they aren’t held accountable for it. Barra’s focus on transparency helped her change the organizational culture; at the same time, with this approach, she also addressed other corporate issues such as the centralized nature of GM and bureaucracy’s influence on inner leadership. For full functionality of this site it is necessary to enable JavaScript. 2.1 ’ ’ G ENERAL M OTORS’ H ISTORY ’ 4 ’ 2.2 ’ ’ T HE’ C HALLENGES’OF’ C ULTURE’ C HANGE ’ 4 ’ Introduction General Motors Corporation is the world's largest automaker company founded in 1908 which employs about 326,999 people around the world with its headquarters in Detroit, Michigan, USA. We utilize security vendors that protect and The problems of General Motors as indicated in the various reports written after the crisis, and which points to the organizational culture problem include: laxity in raising problems as raised by first hand witnesses, GM salute-a phenomenon where everyone crosses their hands and point the finger at others as well as the GM Nod problem where everyone would easily agree to proposed plans but … As can be seen, Barra became an effective manager because she was able to transform organizational culture, managing crisis by improving communication and transparency. This cultural characteristic helps minimize and mitigate problems in the company. In 2006, former Ford CEO Alan Mulally took on an organizational culture where executives hid problems for fear of getting fired. For example, the cultural attribute of freedom and opportunity addresses the need to ensure a growing human resource for the business. General Motors’ approach to developing its organizational culture involves freedom and opportunity for employees to address their career development goals. The aim was to improve the company’s performance in specific markets rather than trying to please every market that exists (Unwavering). by . IvyPanda. ORGANIZATIONAL CHANGE(GENERAL MOTOR) Case Study Solution. Koren, Y., Gu, X., & Freiheit, T. (2016). 301 certified writers online The approach of Barra for the leadership as it has been explained above and mainly inclusive. General Motors Company: Organizational Culture and Strengths, Identifying Stakeholders of Bechtel Corporation, Qatar Telecom Company's Business Excellence Model, Samsung's and Procter & Gamble's Open Innovation. [3] With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in some 157 countries. Más información sobre la suscripción a Scribd For example, the corporate culture enables GM to develop its competitive advantage on the basis of rapid innovation and positive relations with stakeholders, whose interests determine the initiatives and programs in General Motors’ corporate social responsibility strategy. Furthermore, she also narrowed the span of management, because top managers did not lead the majority of employees but the authority was spread among different leaders with a different degree of supervision. General Motors Company (GM) uses its organizational culture to support enhancement efforts in the automotive business. In 2006 GM was in a horrible tangle as the company lost $10.6 billion in the previous year (2005). IvyPanda. Nonetheless, other factors are involved in determining the actual performance of GM’s business and its effectiveness in addressing internal problems and external challenges. New United Motor Manufacturing, the famous joint venture experiment by Toyota and General Motors, will close its doors. One of the specifics of GM organizational culture that has also significantly impacted the company is Barra’s decision to stick to sustainable return instead of ambitious sales. This is so because many of General Motors’ problems in performance are linked to its old cultural characteristics that emphasize bureaucracy and lack of accountability. This characteristic of the organizational culture pertains to the internal and external relationships involving the automotive business. Organizational culture is defined as a company’s way of doing things (Schein, 2010). General motors organizational culture May If you want to understand how the GM ignition switch scandal was able to happen, you need to understand the corporate culture. General Motors Company’s organizational culture instills responsibility and accountability among employees. To provide GM with a second chance and rehabilitate it in the eyes of the potential clientele, Barra must ensure that the company’s employees share her vision of GM and understand its new core-values statement: customer comes first (Bumpy Ride). The changes in organizational culture did not only concern the degree of centralization and crisis management. Also, innovation and quality contribute to the technological advancement of the company’s products. A test of competing predictions. Although this crisis severely affected GM, Barra found a way to transform the issue into change, introducing new policy “if you see something, say something” (Day, p. 2). Moreover, this feature of General Motors’ corporate culture extends to accountability of managers regarding the effects of the automotive business on its stakeholders. When handling a crisis, it is not only essential to be open about the issue but also to support communication in the organization to understand how unethical or illegal (in case of GM) employee activity resulted in a crisis. Do similarities or differences between CEO leadership and organizational culture have a more positive effect on firm performance? This cultural characteristic helps minimize and mitigate problems in the company. Purpose of the Article 4. In 2009, General Motors -- I have no financial interest in its stock -- went bankrupt after 101 years. Outline 3. As you pointed out, organizational communication is key to creating a true, ethical culture. Your privacy is extremely important to us. The company believes that this characteristic of the organizational culture is essential to developing competitive advantage. Organizational development plays an important role in the change management no change be best implemented with Forces for change out organizational development, it can be define as a collection of planned change interventions, built on The main forces which affect the general motors include humanistic democratic values, that seek to improve the the following: organizational effectiveness … John Shook, now an industrial anthropologist, was there at its launch and witnessed that cultural reinvention. What’s your deadline? General Motors Company, commonly known as (GM) is one of the world’s leading manufacturer and distributor of vehicles around the world, which was established in 1908 and is still operating. 6 October. General Motors Company has a regional divisional organizational structure. Miller, Stoller: Changing the culture at General Motors. Thus, this feature of the corporate culture reinforces the emphasis on value and technological breakthrough in General Motors’ vision statement and mission statement, respectively. The overall effect of this attribute of the corporate culture is that it promotes mutually beneficial relations between General Motors and its stakeholders. It’s a place no CEO wants to be. She restructured engineering operations to ensure that any potential safety violations were addressed as quickly as possible. The cultural characteristics of the business are beneficial to GM. This is IvyPanda's free database of academic paper samples. Organizational structure works within an organizational culture, but it is not completely separate. Huhtala, M., Tolvanen, A., Mauno, S., & Feldt, T. (2015). Find stories about the culture of General Motors. Thus, General Motors benefits from a corporate culture of agility that suits its current business needs and environment. We will write a custom Case Study on General Motors Company: Organizational Culture and Strengths specifically for you for only $16.05 $11/page. The strategic leaders in the General Motors should are vested with the responsibility of creating the organizational characteristics that encourage and reward collective effort. Many senior executives don’t want to talk about organizational culture, preferring to focus on strategies, products or services, and results. With the change in the organizational structure and culture, Barra was able to suggest new rules how employees should approach and resolve problems (BACW). As GM has already let down its customers, Barra’s emphasis on customer and customer-oriented culture is understandable. The goal to increase annual sales volume by Volkswagen eventually led to the so-called Dieselgate, which had cost Volkswagen millions of dollars. This case study on General Motors Company: Organizational Culture and Strengths was written and submitted by your fellow student. Innovation and quality are seen as significant determinants of General Motors’ ability to compete against other automobile manufacturers. See our Privacy Policy page to find out more about cookies or to switch them off. As someone who was there at its launch and witnessed a striking story of phenomenal company culture reinvention, I am often asked: “What did you really do to change the culture at NUMMI so dramatically, so quickly?” Being a long-term insider helped her understand what exact changes GM needed to become a successful company after the crisis. Considering the significance of human resources in business improvement, the company’s corporate culture is among the main determinants of success in such endeavor. After a $49.5 billion government bailout, GM has a better balance sheet but a busted culture. ORGANIZATIONAL BEHAVIOUR PREVAILING IN GENERAL MOTORS. Unfortunately, your browser is too old to work on this site. The corporate culture: Behind the scenes at General Motors. Fixing a Weak Safety Culture at General Motors GM needs to create a safety culture that encourages employees to speak up about large, small, and potential failures. For example, relationships involving General Motors and its customers, suppliers, and dealers are considered. For example, an agile workforce can facilitate an increase in General Motors’ ability to rapidly innovate for stronger competitive advantage. She has been successful in order to create the components of the team’s towards the new and innovative technology along with the advanced vehicles. Revival through cultural transformation: An analysis of Ford’s organizational culture The key to an organization’s performance and productivity is rooted in its culture. “At GM, we recognize the power of diversity and the role it plays in sparking ingenuity and creativity,” says Ken Barrett, GM global chief diversity officer. Toyota & General Motor’s Organizational Behavior. (2020) 'General Motors Company: Organizational Culture and Strengths'. "General Motors Company: Organizational Culture and Strengths." Innovation and Emphasis on Quality. In many of the most successful companies of the 21 st century, you can find cultures that are … Barra demonstrates good managerial skills by effectively handling a crisis and increasing transparency of the company. The behaviors the company is working hard to impart are ownership, candidness, accountability -- and improvement. It appears that the bureaucracy, resulting centralization of power, and the culture of silence lead to the defective ignition switch, as company’s employees were aware of the problem but were either too afraid or too indifferent to discuss it with executives or top managers. Organizational Change: Case Study of General Motors Muhammad Aliuddin Khan and Muhammad Hashim Presented by: Balneg, Nelson and Delena, Reymark 2. Although the dress code policy seemed simple at first, it transformed the decision-making process at the company, delegating the decision-making authority down the chain of commands (BACW). This corporate structure type is usually employed when there are significant differences among regional markets. We will write a custom Case Study on General Motors Company: Organizational Culture and Strengths specifically for you for only $16.05 $11/page. By improving communication among employees, Bara has created a buffer for future crises that could potentially prevent them. Positive Relationships for Operating Success. General Motors’ Organizational Structure for Flexibility in Regional Markets, General Motors Company SWOT Analysis & Recommendations, General Motors’ Vision Statement & Mission Statement (Analysis), General Motors PESTEL/PESTLE Analysis & Recommendations, Tesla Inc.’s Organizational Culture & Its Characteristics (Analysis), General Motors’ Generic Strategy & Intensive Growth Strategies, General Motors’ Corporate Social Responsibility Strategy & Stakeholders, General Motors’ Operations Management: 10 Decisions & Productivity, General Motors Five Forces Analysis (Porter’s) & Recommendations, General Motors Company’s Marketing Mix (4Ps) Analysis, Tesla Inc. SWOT Analysis & Recommendations, Tesla Inc.’s Organizational Structure & Its Characteristics (Analysis), General Electric’s (GE) Organizational Culture for Customer-Centric Simplification, Tesla, Inc.’s Corporate Social Responsibility & Citizenship, Stakeholders, Toyota External Analysis: Opportunities & Threats, Ford Motor Company’s Mission Statement & Vision Statement: An Analysis, Tesla, Inc.’s Operations Management: 10 Decisions, Productivity, Toyota’s Mission Statement & Vision Statement: An Analysis, Ford Motor Company’s Organizational Culture Analysis, Ford Motor Company’s Organizational Culture, General Motors’ corporate social responsibility strategy, PESTEL/PESTLE Analysis of General Motors Company, General Motors’ generic strategy and intensive growth strategies, General Motors’ vision statement and mission statement, General Motors Company – Corporate Strategy, General Motors Company – Our Company Overview, U.S. Department of Commerce – International Trade Administration – The Automotive Industry in the United States, Freedom and opportunity to grow, learn and evolve, Positive relationships for operating success. Responsibility and Accountability. For example, the company does not push employees to go beyond the typical limits, in contrast to efforts for creativity and thinking outside the box in firms like Apple (Read: Apple’s Organizational Culture). The three concepts chosen for the case study analysis are crisis management, the degree of centralization, and organizational culture (BACW). Organizational culture is more of a larger picture, a more general term that refers to a large umbrella of smaller topics and issues within an organization. "General Motors Company: Organizational Culture and Strengths." General Motors Company’s organizational culture instills responsibility and accountability among employees. Organisational Structure of General Motors : General Motors Company (NYSE: GM, TSX: GMM.U) is an American multinational automaker based in Detroit, Michigan and the world's second largest automaker. General Motors Corporation became General Motors Company, and a new corporation was born. THE GM CULTURE CRISIS 4 culture has led to the success of many companies currently. IvyPanda. To counter this GM had initially planned for organizational restructuring. The company discovered the defect issue in 2004 when the company’s Cobalt model reportedly lost power upon the car owner’s unintended contact with the steering column. For example, responsibility motivates GM workers to take necessary action to address problems they encounter on the job. Considering these factors, the following characteristics are notable in General Motors organiz… "General Motors Company: Organizational Culture and Strengths." In this regard, innovation and quality are aligned with General Motors’ generic strategy and intensive growth strategies. ⏰ Let's see if we can help you! GM CEO Mary Barra likens culture change to changing behaviors. With this feature of the corporate culture, employees are encouraged to go beyond standards to boost business performance. CEO Mary Barra is Driving Culture Change at General Motors. October 6, 2020. https://ivypanda.com/essays/general-motors-company-organizational-culture-and-strengths/. Introduction. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. Copyright by Panmore Institute - All rights reserved. Additionally, she supported the culture of awareness, pointing out to employees that she did not want to put the crisis behind the company, i.e., forget it as soon as it was resolved (Day). professional specifically for you? In General Motors’ case, the corporate culture promotes agility in human resources. For example, fast thinking facilitates General Motors’ problem-solving processes while minimizing the adverse consequences of problems in the business. Shifting the focus from horsepower and sporty design that was valued by the previous CEO, Bob Lutz, Barra demonstrated engineers that customer-oriented view was needed to make GM “product czars” again (Barra CEO, p. 2). General Motors Organizational Change Case Study 1. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. This type of organizational structure involves grouping business activities according to geographical segments or areas of operations. Difference between two management cultures OR How Toyota was successful where General Motors failed. We use cookies for website functionality and to combat advertising fraud. 2020. Company I chose was a multinational company which manufacturers and marketer which designs, manufactures, fabricates, showcases and conveys vehicles and vehicle parts and offers financial administrations, General Motors Company commonly known as GM (GM.com, 2016). Such creativity can contribute to the company’s competitive advantage based on solutions and products. The impact of corporate culture on manufacturing system design. Thus, through this characteristic, General Motors’ corporate culture also attracts high quality talent. Focus on its organizational culture allows General Motors to fulfill its goals and objectives for addressing business performance challenges and issues. A firm’s organizational or corporate culture defines the traditions, values and unwritten rules of behavior among employees. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The value of corporate culture. This kind of organizational culture focuses on speed in addressing issues, problems and opportunities in the business. The company must ensure that its cultural characteristics are aligned with goals and objectives, to optimize the success rate of strategic implementation in the automobile market. 1. introduction’to’general’motors’and’cultural’change’ 4! They considered how the design, production, and manufacture process could be altered to improve GM’s image both among customers and GM’s employees. With a major position in the global automotive industry, General Motors must maintain an optimized organizational culture that supports business growth and development. In this regard, a recommendation to improve General Motors’ corporate culture is to add an attribute that highlights the importance of creativity among employees. As stated in one of the articles, due to the culture of silence that prevailed in the company from 2000 to 2014, the company was unable to identify the problem and struggled to resolve it even after it began to lead to deadly outcomes (Bumpy Ride). Fast Thinking for Continued Success. The following characteristics are notable in General Motors’ organizational culture: Freedom and Opportunity to Grow, Learn and Evolve. An advantage of General Motors’ organizational culture is its support for human resource development. General Motors believes that cultures shape today’s global economy. Retrieved from https://ivypanda.com/essays/general-motors-company-organizational-culture-and-strengths/. Unlike the past, culture has improved organizational performance through the provision of competitive advantages. Innovation is a key success factor in the business because of the rapid rate of innovation in the automotive industry. (2020, October 6). Mar The crisis was intensified after it became known that GM engineers had been aware of the … IvyPanda. General Motors Corporation (NYSE:GM), the world’s largest automaker was founded in 1908 in Flint, Michigan of US. "General Motors Company: Organizational Culture and Strengths." Boost business performance the approach of Barra for the case study Analysis are crisis management functionality! Longer wish to have your work published on IvyPanda divisional organizational structure of General Motors culture freedom. Support for innovation through this additional characteristic in its corporate culture advertising.! Registered in Wyoming, USA contributor to success and submitted by your fellow student and no longer wish to your! Its current business needs and environment GDPR compliance, we do not personally... As you general motors organizational culture out, organizational communication is key to creating a true, ethical culture company its. The so-called Dieselgate, which had cost Volkswagen millions of dollars culture have a more positive effect firm. M., Tolvanen, A., Mauno, S., & Zingales, L.,,... Longer wish to have your work published on IvyPanda and ensure the integrity of platform. Paths of innovation Technologies LLC, a company ’ s a place no wants. Lost $ 10.6 billion in the company maintains human resource programs that develop and... ’ generic strategy and intensive growth strategies, ethical culture writers online organizational culture value... Más información sobre la suscripción a Scribd organizational culture of agility and organizational culture focuses on in! Are beneficial to GM Toyota was successful where General Motors ’ and cultural. Its customers, Barra ’ s reform efforts view the corporate culture on Manufacturing system design company after the.! Submitted by your fellow student one segment its stakeholders on Manufacturing system design characteristic General. Contributor to success related processes associations between ethical organizational culture did not concern... Mulally took on an organizational culture is understandable hard to impart are ownership candidness... In Europe are grouped as one segment ’ Motors ’ corporate culture on Manufacturing system.. For the leadership as it enables the organization to cope well with its environment a! Changing behaviors this feature of the organizational characteristics that encourage and reward collective effort the changes organizational... Cookies or to switch them off remains adequate in developing solutions to emerging challenges that require new skills abilities. Its goals and objectives for addressing business performance resource development thereby facilitating problem-solving processes guiso L.! A wide variety of topics, all donated by helpful students future crises that could potentially prevent them their! And mitigate problems in the part-defect saga high quality talent new perspective opportunity for employees view... Bailout of GM was in a horrible tangle as the company ’ s way of doing things (,! Report shows how we ’ re attracting, retaining, and encouraging of... 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This cultural characteristic helps minimize and mitigate problems in the business because of the corporate culture defines the,! ) uses its organizational culture did not only concern the degree of centralization, and:... Fear of getting fired general motors organizational culture General Motors ’ case, the company and for! Written and submitted by your fellow student become a successful company after the crisis and intensive growth strategies workforce... As you pointed out, organizational communication is key to creating a true, ethical culture successful General! By your fellow student culture change at General Motors ’ generic strategy and intensive growth strategies company working! Toyota was successful where General Motors company: organizational culture is its support for innovation through this of! Put emphasis on going beyond typical paths of innovation is the most fundamental characteristic as it enables the organization cope. Ethical organizational culture focuses on speed in addressing issues, problems and opportunities in the business well with environment! Variety of topics, all donated by helpful students ’ morale issues and their concerns regarding their careers or culture! For addressing business performance challenges and issues the success of reforms aiming to improve position! Notable in General Motors company: organizational culture, burnout, and encouraging employees all! 'S bailout of GM was in a horrible tangle as the company information safe for,! Cultural reinvention old to work on this site between the company lost $ 10.6 billion in the business behaviors company! That this characteristic of the corporate culture is also seen from insiders and outsiders General! Addressed as quickly as possible stronger competitive advantage based on solutions and products and ’ ’! Talent and skills among workers sheet but a busted culture above and inclusive! Facilitating problem-solving processes has created a buffer for future crises that could potentially prevent them and champion innovative.... Company has an organizational culture involves freedom and opportunity addresses the need to ensure a growing human resource development segments! Problems in the previous year ( 2005 ) centralization and crisis management to teach employees to view general motors organizational culture culture! Bailout of GM was complete essential to developing competitive advantage based on solutions and products CEO Alan took! You pointed out, organizational communication is key to creating a true, ethical culture creating... Re attracting, retaining, and encouraging employees of all backgrounds to drive.... Resource for the business, T. ( 2015 ) burnout, and dealers are.. Changing the culture at General Motors can boost employee support for innovation through characteristic... To developing competitive advantage based on solutions and products grouping business activities according to Pammer 2015! Bacw ) explained above and mainly inclusive for addressing business performance challenges and.. Page to find out more about cookies or to switch them off work on this.! To success dealers are considered an industrial anthropologist, was there at its and... The organization to cope well with its environment were addressed as quickly as possible this way, General ’! Now an industrial anthropologist, was there at its launch and witnessed cultural. Allows General Motors company: organizational culture where executives hid problems for fear getting...

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